Neodata, a company specialising in Big Data Analysis and Content Delivery platforms for brands, publishers, broadcasters and communication agencies, is taking part in the 2018 edition of the World Football Summit (WFS18), to be held at the Goya Theatre in Madrid on September 24th and 25th.
The event is the worldwide reference point for the football industry and this year’s program of conferences, workshops and round tables organised by 90 speakers, will attract around 2,300 visitors from over 80 countries. Among the excellent guests are: Andrea Agnelli, president of Juventus Football Club and of the European Club Association; Javier Tebas, number one of the Spanish Liga; Al Guido, president of the San Francisco 49ers; and Tom Brown, VP of L.A. Galaxy.
Teams and football institutions, sponsors, investors and media companies will meet to outline the state of the art of the sector and identify trends and business models for investments to generate greater value in the multimedia and the always on era. From smart stadiums to the involvement of the public even without any sporting events, to the new content distribution technologies: here are some of the hottest topics market leaders will tackle together.
Therefore, the WFS18 is the ideal setting to share the complete Neodata offer with the insiders, and the flagship product will also be presented at the event: Exaudi.
An innovative solution allowing Clubs to fully understand the needs, motivations and aspirations of the element at the base of the success of any sports club: the fans. Behaviours, socio-demographic characteristics, personal interests, brand loyalty and even personality elements of the supporters may be identified and enhanced through data acquisition, crossing and processing. By creating coherent and in-depth profiles based on the peculiarities of the audience, the teams may direct marketing activities and initiatives on and off the grounds much better, thus increasing revenues and continuing to improve the relationship with the fan base.
The tool is a declination of the modular platform that Neodata has developed over the years and that has allowed the group to improve its ability to design and implement customised analysis and delivery solutions, adapting each product to specific requests and enhancing its capabilities. This product has already been implemented for one of the main European clubs.
Neodata is available to prove its effectiveness and easy use at stand 7 inside the exhibition area during the World Football Summit 2018.