From the GDPR to the challenges of digital transformation - where are you headed to

March 2018 - We're proud guests of national and international conferences focussing on today's hot topics...Come see us in Milan

July 2018

Digital Enterprise Forum 2018 - Milan, 8th March - FREE REGISTRATION

 

Founded in 2009, The Innovation Group (TIG) is an independent market research and consulting firm specializing in the study of the evolution of the digital market in Italy and in the innovation processes enabled by emerging technologies and knowledge.
TIG will host The Digital Enterprise Forum 2018: taking place on March the 8th in Milan at the Enterprise Hotel, it will focus on answering some questions that are central to most organizations today:

 

  • What are the key challenges companies have to face when it comes to Digital Transformation?
  • What does it mean to introduce a new digital paradigm in your company's DNA?

In particular, the event aims at facing two key topics that characterize the digital transformation process: on one hand, the role and the potential of Data in the definition of the new competitive and operational frameworks organizations are dealing with today; on the other hand, the evolution of the technology infrastructure at the base of the digital transformation, marked by the adoption of new architectures and platforms.

The discussion will be articulated in two workshops, one dedicated to the role of Data and one to technology infrastructures, and it will involve the key decision makers (C-levels and Directors) of medium to large size companies operating in a number of different sectors. 

As sponsor of the event, Neodata will take part in the workshop dedicated to Data, sharing its experience and future vision through the words of Giovanni Giuffrida, our CEO and speaker at the event.

Participation is FREE.

To find out more about the Digital Enterprise Forum 2018 and subscribe, click here.

 

 


 

GDPR, communication and marketing: what really changes? Instructions for use

 

Sponsored by UPA (Unione Pubblicità Associati), the Italian association of advertisers that reunites the most important and prestigious companies investing in advertising in Italy, this conference promises to shed light on a very hot, complex and sometimes worrisome topic involving anyone who holds consumer data for business use in Europe: the new European General Data Policy Regulation.

It'll take place in Milan on March 22nd and is open and free to anyone, while seats last*.

Neodata has been invited to talk about the implication of the GDPR for companies who use a Data Management Platform and will speak alongside the Privacy Authority, who will open up the event, and the top legal firm FTCC. Alitalia, Heineken and Ferrero will share their experience and best practices concerning the process they embraced to reach compliance with the new regulatory requirements.

Our speaker will be Tommaso Giola, COO and co-founder of Neodata.

The approach will be extremely pragmatic and we'll discuss some real case scenarios with the advice of an expert legal team and the support of the Italian Privacy Authority.

To learn more about the event and subscribe, click here.

Participation is FREE.

 

*ATTENTION: the event was meant to take place at the Centro Svizzero however, due to the high level of participation, the location has changed. The event will now take place at Piccolo Teatro Grassi, Via Rovello 2, Milano (M1 Cordusio), from 9.30 to 1pm. If you wish to participate, we recommend you subscribe as soon as possible.

 

 


 

EGTA DIgitalNext Meeting, Transcending Television - Milan 22nd March

 

egta is a non-profit association based in Brussels that represents the interests of television and radio sales houses.
egta's members are sales houses that commercialise the advertising space of both private and public TV and radio channels throughout Europe and beyond. egta’s strength lies in the diversity of its members: they are independent sales houses or commercial departments within a broadcaster's structure. They include large companies in major markets and medium-sized companies in smaller markets.

The Digitalnext Meeting, which will take place in Milan this year, on March 22nd, is an international conference aiming at presenting and sharing innovative technology solutions and new commercial offers specifically designed to take TV advertising to the next level and make TV innovative, interactive and insightful.

Technical experts, sales agencies, advertisers and broadcasters will present real cases, best practices and trends.

Neodata has been invited to talk alongside Mediaset's sales agency Publitalia about its Addressable TV solution: how it was built and the results it delivered. We'll also have the testimony of Volkswagen, who has successfully invested in Pubitalia's Addressable TV offer.

Our speaker will be Matteo Torelli, our Director of Innovative Solutions.

Participation is open to egta members only, however we're more than happy to share our contribution with you if you are interested - just drop us a line at marketing@neodatagroup.com.

Click here to find out more about the event.

See Neodata's profile here.