Audience Analysis

July 2018

Audience Analysis lets you

 

 Know how each user interacts with you and what they like most

  • Know how loyal your audience is
  • Identify influencers
  • Build test panels for research purposes and enrich user profiles with additional data
  • Know your mobile apps users
  • Complete your users’ profiles with interests and lifestyle info gathered from external sites
  • Verify that the targeted campaigns you pay for do what they promise and refine budget allocation accordingly

 


 

An inference engine to classify anonymous users

 

You just need a sample of registered users. Based on the observed behavior of that sample, Audience Analysis will profile anonymous users. Characteristics such as gender, age, income will be assigned to each individual, along with a confidence level that will increase over time, as more data are collected. Being able to identify the socio-demo characteristics of your visitors will dramatically increase the precision of your targeting activities, whether you run your own marketing campaigns or you sell advertising space to others.

 


 

A database containing your users’ individual profiles

 

Audience analysis draws individual profiles of each one of your visitors taking into account both socio-demographic and behavioral characteristics. Whenever socio-demo information are not available, they’re deduced through an inference engine that assigns a confidence level to each characteristic. Behavioral data are tracked individually.

 

Socio-demographic data:

  • Gender
  • Age
  • Geo-location
  • Any info available in your CRM or in your visitors’ social profiles


Behavioral data:

  • Interests (content consumption)
  • Spend
  • Cart completion / abandon rate
  • Return frequency / recency / loyalty
  • Channel usage / cross-channel interaction
  • Social activity
  • Exposure to your brand /advertising
  • Responsiveness to advertising

 

 


 

Your audience privacy is granted

 

The data we use are collected anonymously. Each unique user – including registered users whose personal data are known to you – is assigned a unique ID code.

Our systems never associate the unique ID code with personal ID data. Audience Analysis’ database will allow you to elaborate reports, ad hoc analysis and clusters using only anonymous data.


 

Analysis, Clustering, Customization

 

Audience Analysis generates a profile for each one of your users. You can play with our easy-to-navigate database to generate reports and statistics, or to cluster your audience into segments that can be used for marketing or research purposes.

You will have a number of standard reports available and you’ll be able to play with them, design charts, export data.

If you need more sophisticated analysis or wish to track additional data, we’ll be happy to customize our solution for you.

 


 

Targeting via cookies exchange

 

Audience analysis draws individual profiles of each one of your visitors taking into account both socio-demographic and behavioral characteristics. Whenever socio-demo information are not available, they’re deduced through an inference engine that assigns a confidence level to each characteristic. Behavioral data are tracked individually.

 

Socio-demographic data:

  • Gender
  • Age
  • Geo-location
  • Any info available in your CRM or in your visitors’ social profiles


Behavioral data:

  • Interests (content consumption)
  • Spend
  • Cart completion / abandon rate
  • Return frequency / recency / loyalty
  • Channel usage / cross-channel interaction
  • Social activity
  • Exposure to your brand /advertising
  • Responsiveness to advertising

 


 

Simple Integration

 

Audience Analysis utilizes a universal tag that can activate all Neodata solutions.

This means you can deploy audience analysis and profiling data to target advertising through Neodata’s ad server ad.agio or deliver recommended content.