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Resources, news, trivia

How business models change when Big Data real time analytics meet the IoT

September 2018 -   A perfect union that between Big Data real time analytics and the Internet of Things. With the IoT, in fact, sensors and objects connected continuously send feedback in the form of “raw” data: data ...

Neodata participated in “The Fourth International Conference on Machine Learning, Optimization, and Data Science”

September 2018 - Giovanni Giuffrida, CEO of the Neodata Group, is one of the organizers and Program Chair of the conference. It has established itself as premier annual reference point in the academic world of the ...

Neodata presents its technological solutions for sports clubs at the World Football Summit 2018

September 2018 - Neodata, a company specialising in Big Data Analysis and Content Delivery platforms for brands, publishers, broadcasters and communication agencies, is taking part in the 2018 edition of the World ...

Neodata @ JPMorgan’s Innovation week

July 2018 - On June 25th 2018, Neodata had the pleasure to participate to the opening of the Innovation Week in Geneva, an event organized by JPMorgan. It is a week long event that runs simultaneously in manyof ...

What are the main metrics to assign a multi-channel marketing campaign

July 2018 - The marketer today is responsible for a complex touchpoint network, the so-called contact points between the company and the customer and in a multi-channel marketing campaign it is essential to be ...

The best TV advertisements of 2018

July 2018 - Celebrities of the world of cinema, music and TV series and the great desire to be ironic are intertwined in a type of creativity that, especially in the United States, has distinguished some of the ...

How to optimise TV advertising campaigns

July 2018 - How to assess the effective value of television listings and correctly allocate advertising resources in the Web, Mobile and Second Screen era? Considering the extreme fragmentation of the channels ...

Programmatic Advertising and Real Time Advertising

July 2018 - Since the beginning of times, the adage in Marketing says that it is better to consolidate the relationships with the customers in the portfolio rather than aiming at conquering new ones. Tearing ...

What is Data Driven Marketing and why is it important for your company

July 2018 - We are hearing more about Data Driven Marketing and how it is possible to exploit the potential of Big Data, Artificial Intelligence and Data Management Platform to create strategies aimed at ...

PMOpartners will distribute Neodata’s solutions in Spain

July 2018 - PMOpartners has reached an agreement with the Italian firm Neodata to distribute its technological solutions in the Spanish market. Neodata is a technology provider helping publishers, media ...

GDPR and marketing

July 2018 - Clarifying the implications of the GDPR for the activities related to marketing was the goal of the conference "GDPR, communication and marketing activities: what really changes in Italy. ...

The future of TV is targeted advertising

July 2018 - On March 22nd, 250 experts from the television world met in Milan at the egta Digital Next Meeting hosted by Publitalia. In the audience all our customers in the TV world, from the RTI Group with ...

From the GDPR to the challenges of digital transformation - where are you headed to

July 2018 - Digital Enterprise Forum 2018 - Milan, 8th March - FREE REGISTRATION   Founded in 2009, The Innovation Group (TIG) is an independent market research and consulting firm specializing in the study of ...

Ibermática will sell exaudi, Neodata's DMP, in Spain

July 2018 - Ibermática reached an agreement with Neodata to distribute its technological solutions in the Spanish market, mainly focused on the Media, Sport, Financial, Insurance and Retail sectors. Thanks to ...

The Lion, the Antilope and Big Data Analytics

July 2018 - On occasion of the 2017 edition of IAB Forum, held in Milan on 29th and 30th November, the business magazine Media Key interviewed Neodata's CEO, Giovanni Giuffrida, and Rossella Munafò, Head of ...

Have we generated value in 2017?

July 2018 - From Value, to Perception of Value, to Year-In Reviews   A message from: Giovanni Giuffrida and Tommaso Giola Neodata Group co-founders   2017 was a critical year for Neodata and, as a consequence, ...

A prize for our website

July 2018 - Mediastars' First Prize for the best Corporate Website goes to Neodata   Neodata's website has won the Mediastars' First Prize for the best Corporate Website in the 2017 edition. Our special thanks ...

We're partners of Kahuna at the new edition of the Programmatic Breakfasts

July 2018 - Neodata Group and Kahuna together at the new edition of the Programmatic Breakfasts   On September 14th Kahuna has kicked off the Programmatic Breakfasts, a cycle of monthly appointments dedicated to ...

We are pleased to have won Digit 2 Go, one of the driving forces in the field of digital transformation

July 2018 - Frankfurt/Vienna/Budapest, November 2017   With the beginning of October, Neodata Group and Digit 2 Go have agreed to collaborate on consulting, sales, implementation, training and support for ...

Let us introduce you to MOD 2017

July 2018 - For the second year in a row, we played our part at the International Conference on Machine learning, Optimization, and big Data (MOD), which this time took place in Volterra, Tuscany (Italy) from ...

Knowledge Hub

November 2018 -

We’ve signed an agreement with IBM Watson

July 2018 - Its name is Watson. It was named after IBM’s founder Thomas J. Watson and it’s the most powerful artificial intelligence system ever created. It is a cognitive system that enables a new partnership ...

Audience Analysis

July 2018 - Audience Analysis lets you    Know how each user interacts with you and what they like most Know how loyal your audience is Identify influencers Build test panels for research purposes and enrich ...

Big Data: a market in search of an author

July 2018 - The Osservatorio del Politecnico di Milano presented the outcome of a research study on Big Data Analytics and Business Intelligence, entitled “Big Data: a market in search of an author". The study, ...

What is Addressable TV?

July 2018 - Addressable TV is a method to deliver targeted advertising on digital TVs. Personalised advertisements can be delivered in real time based on the household composition, by means of a combination of ...

“Inside the data-driven newsroom”, featuring Newscurve

July 2018 - Why choose us?   Jo Bowman, a British journalist writing for IMPACT MAGAZINE, issued by the Market Research Society in the UK, interviews modern digital newsrooms to unveil the potentials of audience ...

What is a Data Lake?

July 2018 - A Data Lake is a new working method that simplifies and enhances your capabilities of storing, managing and analysing Big Data, in their native or near-native format, when they come from ...

Aviva Digital On

July 2018 - Aviva insurance group launches a call for ideas in co-operation with Polihub. The contest invites individuals, SMEs, start-ups and companies to present innovative business projects based on digital ...

The Sacramento Bee chooses Neodata

July 2018 - The Sacramento Bee has partnered with Neodata to develop a multi-year project aimed at engaging their online readers through personalized recommendations. The project – based on a study Tom Negrete, ...

Business Week featuring Neodata

July 2018 - Today Business Week speaks about Neodata and some of our latest achievements. Click here to enjoy the read!        

Panorama featuring Neodata

July 2018 - Today Panorama speaks about Neodata as one of the top success stories Southern Italy has to tell. Click here to enjoy the read!          

Data Management Platforms

July 2018 - The new frontiers of online marketing see a new role emerge: that of Interactive Marketers. No matter what business they’re in, marketers have one goal: lead potential and existing customers through ...

Neodata sitting beside Google at a UCLA’s symposium

July 2018 - “I was surrounded by Google people. It was fun to take part in the Panel Discussion and share Neodata’s experience both in academic research and on the field. I felt like David in front of ...

USA newspaper Sacramento Bee on Big Data

July 2018 - "I think “big data” is the new electricity. You can still operate your business by candlelight if you want, but you’re going to have a real challenge as more and more companies around you convert to ...

The Future is mobile?

July 2018 - 1.2 billion people worldwide were using mobile apps by the end of 2012. Forecasts estimate the number of mobile app users to reach 4.4 billion by 2017, with a year-on-year growth of around 30%. Is ...

Sky has chosen Neodata Group: we now serve the top three Italian broadcasters

July 2018 - Months have passed since the first time we met Sky Italia. They were looking for a video ad server to deliver digital advertising on their Sky Go and Sky On Demand services. After a rigorous ...

Neodata Integrates its Proprietary Ad Server [ad.agio] with PubMatic’s Strategic Selling Platform

July 2018 - Neodata Group, the Italian leader in digital technology for online publishers, has integrated its ad server [ad.agio] with PubMatic’s Strategic Selling Platform. This integration enables [ad.agio]’s ...

What is a DMP?

July 2018 - DMPs are a big thing today. A DMP is basically a platform that turns Big Data defining your target audience into actions that you can plan, deliver and measure in real time. This is Forrester ...